(reprinted from the Chicago Sun-Times, June 12, 1993)
By J. A. Adande
PHOENIX, Ariz – This borders on treason.
In a local newspaper advertisement for Uno’s, and off-shoot of the very restaurant that originated deep-dish pizza in Chicago 50 years ago, the italic script reads: “Phoenix crunches Chicago.”
“We’re trying to get some people in here for the games,” manager John Lesieutre said of the ad, which promotes a 30 percent discount during NBA Finals games. “We get people before or afterward, , but during they’re usually at home or at the sports bars.”
“Being an old ad guy from Leo Burnett, it’s been very, very good for business,” owner Stan Nicpon said. “It was a tongue-in-cheek double entendre. It didn’t cause any acrimony among anybody.”
Call it double entendre or double-crossing, but the Bulls’ clash with the Suns for the championship has brought out a strange double side from transplanted Chicagoans and the Chicago-themed establishments that serve them.
According to the census, 191,000 people from Illinois now live in Arizona. Illinois produced more immigrants here than any state except next-door neighbor California. And just as sure as there are plenty of Grabowskis in the phone book, you can find the the Chicago Sports Bar, Chicago Title Insurance Company, Chicago Towers Pizza & Deli, Chicago Trust Company and Chicago’s Best Painting & Wallcovering.
There’s also the Windy City Pawn Brokers, a place called Theo’s that served “Chicago Style Subs” (whatever those are) and Harry and Steve’s Chicago Grill (named after Messrs. Caray and Stone, the former owners).
But a large number of Chicago-type restaurants are Chicago in name only. And these days, even that’s not always the case, as they try to cash in on Sunsmania.
Just call the Chicago Hamburger Co. and listen to Dave Freidkin answer the phone.
“Phoenix Suns Hamburger Company!”
“We did it for the series,” Freidkin said. “We are getting an enormous amount of flak from customers. I’d say 70 percent of our clientele is from Chicago. A lot of them are calling us turncoats and traitors and a couple have said they’re not going to come here anymore.”
But it was the Chicago-born owner, Bob Pappanduros, who came up with the idea and the locals “love it,” Freidkin said.
The ex-Chicagoans like it out here, and they have also come to like the Suns.
“I’m pulling for the Suns because they represent the freewheeling West,” said journalist Mark Scarp, a native of Oak Park.
Georgia Kanelos is even willing to bet her hair with her friends back in Chicago.
“If the Bulls take it, they’re going to fly me back and shave my head,” she said.
So easily converted. Don’t these people keep anything from their Chicago days?
“We had some people after the dismal performance in Game 1 talking about, ‘Wait till next year,'” Nicpon said. “Must be former Cubs fans.”